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The heart is pretty, but not overly feminine. I prefer it that way. It has more of a raw, 'don't mess with me' kind of approach, which would really suit a strong and determined woman. Make-up and skincare services, BrowBar benefit, gifting and personalisation workshop, Sephora offers you a whole range of services to come and discover in store Moschino was founded in Italy in 1983 by Franco Moschino. Originally aspiring to be a painter, he translated his love for prints and color into fashion design. After collaborating with Italian fashion house Versace as an illustrator, the Istituto Marangoni graduate started with his own namesake brand. Soon, Moschino became known for interpreting classic styles of other houses, giving them a twist by adding confidence and boldness to the designs. Evolution Over the years, Moschino developed an unmistakable design language, including prints with polka dots and fruits, symbols such as hearts and peace signs, as well as golden jewelry and quilted leather bags. The brand soon became a star in the Italian and international fashion spheres, presenting their collections in runway shows and fashion shoots with renowned magazines. With time, Moschino has added different lines to their brand, such as Moschino Cheap and Chic, a secondary, more budget-friendly line for women, as well as Love Moschino, a mixed line for men and women that toys even more with positivity and playfulness in fashion. In 2013 the brand was taken over by designer Jeremy Scott. Under Scott’s reigns, the brand pursued a theatrical and ironic take on fashion, launching perfumes in the shape of cleaning supplies, presenting over-the-top collections inspired by Marie Antoinette, collaborations with Barbie and incorporating altered versions of iconic logos such as McDonalds. News I love how the coriander blends with the peach and citrus notes in the opening. Together they create such an unusual yet classy scent, which is not too spicy nor too bitter or sour.
In October 2013, Jeremy Scott became Creative Director of Moschino, showing his first collection in the Autumn of 2014.
Origins
The first ever Moschino fragrance, Moschino For Women, was introduced in 1987 and since then there have been many iconic additions, including the latest Moschino Fresh Gold Couture (exclusive to The Perfume Shop), and the charmingly bonkers bottle of So Real Cheap and Chic Moschino. Moschino is split into three sections: Moschino (Mens & Women’s fashions), Moschino Cheap and Chic (a sub-section of their womenswear), and Love Moschino (previously called Moschino Jeans). Fragrances are influenced by all three sectors. Moschino is pronounced ‘moss-keen-oh‘ (impress your friends who continue to say ‘mosh-sheen-oh’!) Listen to the clip, below, for further help…
Scott’s Spring/Summer 2016 collection for Moschino featured bags in the shape of traffic cones, with a dress like a giant yellow feather duster, while the Spring/Summer 2017 show was a life-size collection of paper doll clothes. Fabulous!
Cheap & Chic fascinates me with its diversity and unique blend of both spices and fruits combined with a soapy and clean accord. Which scents should you seek out, and are you even saying their name correctly?! Read on for our guide to Moschino… The musk certainly dominates the drydown, however I don't see this as being this fragrance's downfall. It is a rather nice finish to an incredibly alluring scent. Since the eighties, Moschino has been known as a brand that dares to explore new grounds of fashion. Their luxury ready-to-wear apparel is characterized by bold colors and prints is frequently subject of discussion in the fashion world. Origins
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