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So, the new Sliced Apple Rum features the brand’s iconic spiced rum infused with bold notes of sweet, juicy and crisp sliced apples. It also has a subtle hint of ginger to give you that warm taste. Overall, this fully-flavored rum will bring more life to any party. It could also refresh and soothe your mind if you prefer to have a moment to yourself. Hannah: I am a Senior Liquid Scientist working in Europe’s Innovation, Research and Development team. This means that I get to design and bring new products to life by creating delicious liquids that delight consumers. The most exciting thing about my role is being at the forefront of new liquid innovations, being able to influence and shape new drinks trends and behaviours by having the freedom to create new liquids for the future. I have made this drink both in a high ball glass and a Moscow mule mug and I do recommend the mule mug. It keeps it cold longer and doesn’t water the drink down. Products Captain Morgan has announced a brand new flavour to join their line up of spirits - a Sliced Apple Spirit Drink. Captain Morgan just came out with a new product called Captain Morgan Sliced Apple Rum. Which is a spiced rum flavored with juicy, crisp apple. It makes a delicious fall drink that can be found in a liquor store near you.
Whether you're looking for something warm and comforting or crisp and refreshing, Captain Morgan has you covered. It marries bold notes of apple carefully balanced with Captain Morgan’s unique signature taste, the new Sliced Apple drink offers a unique delicious twist on everyone's favourite captain. Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
Captain Morgan Sliced Apple Over Ice
Captain Morgan Original Spiced Gold, a splash of spicy Ginger Ale, and a slice of lime to cut through the gingery heat. Hannah: I was the liquid developer on this innovation, working to create that perfectly balanced apple profile that would delight European consumers, with the unmistakable delicious, spiced rum flavour of Captain Morgan’s.
Hannah: Having had such a successful launch in the US, the business saw a great opportunity to rollout the product in Europe, leading with Germany to continue growing a strong brand in a large rum market. With its smooth, rich flavor and versatility, Captain Morgan is the perfect base for a variety of fall-inspired drinks. Hannah: Whilst it is exciting to launch a product that is going to delight consumers, the most challenging aspect is being bold and predicting what will successfully disrupt and change consumer behaviour.Laura: When I worked on this project, I was in the role of Innovation Commercialisation Manager for Rum, Non-alcoholic and Baileys, my role was to set up the ambition and the scale for our pipeline of innovations within those areas. We define the commercial and executional plan that will lead to a successful launch for our consumers, customers and for Diageo. Eleanor: Working closely with the innovation team, I helped to shape the product development and proposition to ensure we were launching a product that was truly desirable for our consumers in GB. Then, I created a fully integrated communications plan incorporating deep consumer understanding and brilliant creatives to drive awareness of the launch.
Tell us how this innovation came about? What it was like behind the scenes to get this to launch and into the hands of consumers? Captain Morgan Original Spiced Gold & pineapple juice mix together to create a fruity drink that’ll transport your tastebuds to a faraway land.If you don’t have ginger beer or don’t like the taste, you can use seltzer water or ginger ale instead. What is Captain Morgan Sliced Apple Rum? Now, you may think this is limited-edition just like other seasonal spirits. But you’ll be glad to know that the Sliced Apple Rum is a permanent item. So, this means you can have this refreshing booze all year round. You should be able to find it in the liquor aisle of your nearest store or get it online. It comes in a 750-ml bottle with 35% ABV. Once faithful to the staid hybrid outerwear garment, Kate is in the throes of a major style evolution It's the latest flavour to drop from the brand following the release of the hugely popular Captain Morgan Tiki last Summer. Read More Related Articles So if you're looking to add some excitement to your fall bar menu, look no further than Captain Morgan.
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